Pedro Humberto Veloso is a coffee producer since 1977, and Veloso Coffee's founder, located in the state of Minas Gerais, Cerrado Mineiro, Brazil.
He owns seven farms in Cerrado, such as Santa Cecilia, Paraiso I, Paraiso II, Soares, Mata do Salgado, Santa Rita and Palmeira.
About Santa Cecilia Farm
This farm has 1,286 hectares of coffee, with several varieties, prevailing the red Catuaí. It is fully irrigated by drip system.
The great differential of Santa Cecilia Farm is the clay soils, rich in organic matter, with relief varying between flat and soft-waved and altitude of up to 1120 m. These characteristics offer the best edaphic conditions for the cultivation of coffee with the use of high technology.
In addition, its crops are surrounded by preserved fragments of Atlantic forest and biological corridors, characteristic of the Cerrado biome, that provide unique microclimates and result in the ecological balance between the fauna and the local flora. Thus, the quality of the coffee originates through these interactions and after the post-harvest stages, through strict control of the processes; it gains complexity in flavor and aroma.
It is also in Santa Cecilia Farm that it concentrates all the structure used to carry out the reception, processing, drying, storage and export of the coffees produced in the other farms of the Complex Santa Cecilia.
All steps follow the fundamentals of good practices in the production of Specialty Coffees and seal requirements for Rainforest Alliance and UTZ certifications.
He gained experience in the coffee and created an internationally renowned brand. He is always seeking for improvements in the quality processes and in the social and sustainable areas of the company.
In the last years, he is being improving the preparation of specialty coffees, which are identified at the time of the mapping phase, that is, before beginning the harvest. After identifying the plots, selective harvesting is carried out at the maximum maturity point of the cherries.
After this stage, the coffee passes through the wet mill, where the separation of unripe, ripe and floaters is made, and then goes to the patio, raised beds or greenhouses, to be dried by the sun.
In some lots, the fermentation process is made in both natural and semi-washed coffees, always in search for the best coffees to meet the demands of the most demanding buyers. These have fruity nuances, citrus, herbal, brown sugar, among others.
The varieties planted are:
Acaiá Mundo Novo, Arara, Catiguá, Paraiso, Catucaí, Icatu, Yellow Topazio, IBC 12 or IAC, IPR100, Red and Yellow Catuaí, Yellow Bourbon.
We cultivate many other varieties in small quantities, because we do a test before planting in big areas. These tests represent 15 hectares of 32 different varieties.
We are UTZ, RFA, Brazilian Specialty Coffee (BSCA) and Região do Cerrado Mineiro (denomination of origin) certified.
In terms of products, we separate them in 4 categories and all are certified UTZ or RFA.
Century XVIII - Minas Gerais
The end of the gold race
The region of Carmo do Paranaíba has already served as a route to the rails that linked Vila Rica to Paracatu and other towns of Minas Gerais. However, with the decay of gold after the Inconfidência Mineira, the movements of the occupation of the current regions of Zona da Mata, Norte de Minas, Triângulo Mineiro and Alto Paranaíba began.
At the end of 1799, Captain Francysco Antonio de Moraes, together with his brother, obtained two sesmarias* in the Indaiá region. Later they exchange it for a piece of land known today as Santa Cecilia Farm.
The fertile lands, the climate and the abundance of water were the reasons that led the founders of the city to settle there. Further, other families came and the village grew.
Carmo do Paranaíba was officially founded in December 25, 1835. The Santa Cecilia's guest house was the first construction built in the municipality.